Freelancing with Imaginary Forces, we were tasked with branding MTV Live. In addition, we created an animated promo kit for on air graphics, and several :30s live action spots to be used as promos. Working with Creative Director Grant Lau, I art directed a team of designers, animators and interns to create a new identity for this live music show channel. We created their new identity and promo toolkit, as well as 4x :30 spots mixed with live action and motion graphics.
Produced at Imaginary Forces