Buy Apple,
Get Beats

Design, Animation

For Apple's Back to School campaign, we were able to execute an animation style not typically used by the Silicon Valley behemoth. Lightning bolts and paint splatters helped deliver on a unique spot for Apple.

My role was both design and After Effects animation on various parts of the MacBook Pro spot. This included frame-by-frame animation and 3D compositing.

Project produced at We Are Royale •
Client: Apple